Posts Tagged ‘Agents Database’

Buyer databases have become an incredibly important marketing tool for agents in recent years. One of the first things an agent will do after listing a property is tell their buyer database about it.

Whether it’s their own personal database or one belonging to their agency, these are the buyers who find out about it first.

I’ll use our agency for example, at Raine & Horne Glenelg we have a web based company database called RH Compass, which is linked to over 450 Raine & Horne offices nationwide, and has thousands of motivated buyers in it.

At the start of a property marketing campaign, the very first thing we do is an email broadcast to buyers on our database looking for that kind of property. These emails go out at least a week before the property is posted on to the 10 internet sites (rh.com.au, realestate.com, domain.com.au, homehound.com.au, adelaidenow.com.au and others) and before the property is advertised in the newspapers (Adelaide Advertiser and Guardian Messenger). We also personally call our VIP Buyers who have registered with us on our Raine & Horne Glenelg website VIP Page, to tell them about the property and arrange a viewing before the property is released to the public.

In the week prior to the first Saturday open inspection, we will usually conduct a special “preview open” for VIP Buyers and our database buyers only, giving them an exclusive opportunity to see the property first!

We great to great lengths to make open inspections successful, watch this Youtube Video to see what I mean…

That’s why there is good reason for you to make a date with a database. If you would like to become a VIP Buyer at Raine & Horne Glenelg, you could be linked to the RH Compass Nationwide database which has over 450 Raine & Horne offices looking for properties for you.

Register as a VIP Buyer today.