According to Kevin Magee, SA State Manager of Raine & Horne the 5.2 million Australians born between 1982 and 2000 will represent the ‘Best Generation Yet’ if given the opportunity and support to express themselves.

Kevin is a rare advocate for what he described as “a generation we can all learn from” after being constantly amazed at the level of negative allegations this generation are subject to in business and human resource training circles. 

 “Lets look at those negative comments we hear about Gen Y from a stereotypical point of view and see them for the virtues they are, for example they are labeled cynical, well of course they are! Studies show the average Gen Y person has been exposed to countless hyped up Internet, radio, and outdoor adverts and watched over 500,000 TV commercials before they even reach 18. The result is they can spot a phony or hidden agenda a mile off.  It’s a great skill to have on your team, but it also means you must deal with Gen Y people honestly and with all the cards on the table. 

Gen Y’s are also said to have ‘low appreciation and lack of lack of loyalty,’ despite being the most materially endowed generation ever, Gen Y’s are also the most relationship and community orientated ever.  They are exceptionally loyal to friends and have an outstanding work ethic with respect to living up to peers expectations.  As a result emphasis on positive teamwork and being able to contribute to a ‘bigger picture’ that takes their work beyond ‘what they do’ an appreciation of ‘how it (they) will impacts on others’ is traditionally fertile ground for motivation and job satisfaction. 

 “The work ethic of previous generation that brought Gen Y’s the material benefits they traditional enjoy at an all new level also led to an unprecedented epidemic of broken marriages, absentee parenting, and stress related illnesses that has left them disillusioned and somewhat enlightened, they don’t “live to work- but rather they work to live.

Raine & Horne is learning from Gen Y and doing everything possible to attract, embrace and retain this dynamic new group, resulting in the launch of many Australian business firsts including the free introduction of industry leading training programs worth thousands of dollars for all staff regardless of position so they may broaden their skills and options, the launch of insurance programs that are over 50% below the commercial rate and come out of an employee’s superannuation so as to not impact upon their disposable income, the recent establishment of a new mentoring regime and fast track accredited qualification programs to people get where they want to go and hopefully take Raine & Horne with them. 

Kevin explains “Gen Y is taking us to new and unchartered territory. We’re exploring and using twitter, facebook, myspace, youtube, SMS, blogs, Webcasts and  learning to ‘lol’ and understand ‘CU L8R.’  Gen Y are reminding us work isn’t work if you enjoy it and that employers have a responsibility to make a work environment that is stimulating, people orientated and where ever possible contributes to the wider community in a non-commercial way.  We are becoming a better organisation as a result of their input.”

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