Discreet and professional use of signage is an accepted results driven practice utilised by most professional real estate agencies, when marketing Glenelg real estate.

“Research conducted throughout Australia and New Zealand shows that, on average, twenty eight percent of sales enquiry comes from signboards, Monika Bonet, Principal of Raine & Horne Glenelg said “It’s an important part of a good marketing programme. However the definitions of the words “discreet” and “professional” obviously vary from agent to agent.”

According to Ms Bonet, “What a discreet and professional signboard should be aimed at is selling the property, not selling the agents branding”. Ms Bonet said “Over the past couple of years, increasingly there’s a growing narcistic trend that many agents use their vendor’s signboards to sell themselves, rather than sell their vendor’s property.”

“The improper use of signboards for self promotion does nothing to attract buyers” Ms Bonet said.

“As a vendor it should be a concern for you, to pay for an expensive signboard to be erected out the front of your property, only to find that the artwork is entirely centred around selling the agents branding, rather than selling your property”.

“When I see inappropiate use of signboards by agents, I just cringe as I feel this is disrespectful of the hard work that the vendor has put into getting their home on the market. Most vendors paint and do repairs and take the time to keep their homes tidy for weeks sometimes months on end. All of that vendor’s hard work is then undermined if the overall impression is not captured by some good photography on the signboard.”

“The better real estate agents are sensitive to the needs of their vendors and make sure that the signboard artwork reflects a welcoming image to entice buyer attention,” Ms Bonet said.  “These agents are solely focussed on attracting buyer interest,” Ms Bonet said. “Discreet and professional signage isalways  tastefully aimed at displaying the home’s best presentation only, to entice buyers to come along to inspect the home.”

“After all if agents are using you signboard to just promote themselves, what are they going to be like when selling your home?” Ms Bonet said. “So the next time you’re out driving, look at signboards you see and ask yourself the question; is that signboard erected to sell the house or is it actually designed ot just sell the agent’s branding?”

This blog post is brought to you by Raine & Horne Glenelg, your Glenelg Real Estate Agents and Glenelg Property Management Experts.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Comments are closed.